Mission

The G&G Collective is fueled by spirit and memory to create inspirational art and apparel that supports our collective struggle for social justice and democratic renewal.


A third of G&G Collective profits go to empower activist nonprofits, individual artists, writers, and legacy Black families.

 

Jeffery Peck, Great Grandson of W.E.B. Du Bois  with G&G Co Founder Victor Gaddie

 

 

Michelle Duster & Dan Duster, Great Grandchildren of Ida B Wells with G&G Founders Victor Gaddie & Joel Goza